Message & treatment
One interview, a scripted campaign and an animated explanation have different preparation and production needs. Approve the job of the film before deciding its length.
Production planning
What shapes a video production scope?
A useful estimate starts with decisions, not an invented package price. Use this guide to compare proposals on the same basis.
Scope drivers
The choices behind the estimate.
Production & access
People, locations, travel, safety requirements, permissions, art direction and product availability shape shoot feasibility. Confirm who provides each input.
Versions & localisation
Count master films, cutdowns, aspect ratios, caption files, voiceovers and languages. A new language may also change graphics, timing and local review.
Rights & handover
Agree media, territory and duration for talent, music and archive footage. List master files, source files and storage responsibilities rather than assuming all rights are unlimited.
Compare like for like
Ask these questions before approving a quote.
- What is the audience, purpose and primary deliverable?
- Which script, storyboard and edit approvals are included?
- How many revision rounds are allowed at each stage?
- What changes require a revised estimate?
- Which locations, travel, talent, music and usage rights are included?
- Which languages, aspect ratios, captions and export files are included?
- What inputs must the client supply, and by when?
- Who owns final approval, source files and maintenance?
Media buying, translation, location costs, talent extensions, reshoots and additional edits should be named separately when they are outside the scope. A delivery date depends on access, inputs and review speed as well as production effort.
Format decision
Choose the clearest explanation.
Choose the approach that provides the clearest evidence for your audience.
Live action builds human and physical context. Animation simplifies concepts. UI capture demonstrates real product steps. A hybrid can combine these strengths.
Let’s make it useful
A clear next step starts with your brief.
Tell us what your audience needs to understand, what you already have and what needs to happen next.