Work / Beauty and bath products
Bryan & Candy
Create a consistent consumer presentation across packaging, social, influencer and marketplace activity.
Why this work travels
Clear thinking, expressed as a connected system.
A distinctive beauty brand expressed through campaign content, social media and marketplace communication.
For global and multi-market teams, the transferable value is disciplined consistency: one strategic idea, adapted thoughtfully to each audience, channel and use.
The work, across formats.
Additional visuals from Ambest’s published project page show how the idea moved into practical communication and design.
Moving-image work
See the brand in motion.
This published film connects the case study to Ambest’s Ad Films & Video Content capability.
The business context
Bryan & Candy needed a consumer brand to earn attention and remain consistent across packaging, social proof, marketplaces and acquisition.
The strategic direction
Coordinate the visual system, content, influencer and celebrity-led communication, marketplace presentation and paid activity around one recognisable brand.
Connected deliverables
The execution connected the documented deliverables around one strategic direction, with each output designed for its audience, channel and practical use.
- Positioning and packaging
- Gifting and campaign assets
- Social and influencer content
- Marketplace communication
Impact created
The brand gained a consistent consumer-facing system across packaging, campaign content, social communication and marketplace activity.
Why this work matters
This case demonstrates connected consumer execution across the moments where awareness, consideration and purchase meet.