Jewellery & retail / Project story
Chheda Jewellers
A jewellery identity carried into packaging, a bridal experience and campaign communication.
The brief
The business context.
Chheda’s brand communication needed to work across a considered jewellery purchase: the identity, the presentation of the product and the experience of discovering the collection.
Creative decisions
A system with room to work.
The identity draws on the Shree Yantra. Its visual language extends into stationery and packaging, while the Bridal Lounge and advertising work give individual buying moments their own expression.
- Brand identity and stationery
- Jewellery packaging applications
- Bridal Lounge communication
- Social, print and outdoor campaign creative
The work
See the idea across touchpoints.
What the work demonstrates
The connection matters.
The work connects a recognisable identity with the practical touchpoints around a jewellery purchase. Each application has a different job while remaining part of the same brand.
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