Work / Industrial and building materials
Recons Group
Connect an established distribution business with a newer walling and concrete venture through clear B2B communication.
Why this work travels
Clear thinking, expressed as a connected system.
A technical B2B story simplified for stakeholders across identity, product explanation, social and sales communication.
For global and multi-market teams, the transferable value is disciplined consistency: one strategic idea, adapted thoughtfully to each audience, channel and use.
The work, across formats.
Additional visuals from Ambest’s published project page show how the idea moved into practical communication and design.
The business context
Recons faced an industrial communication challenge spanning group identity, a related venture and technical building products.
The strategic direction
Create a connected identity and explanation system so B2B stakeholders can understand both the group relationship and the product value.
Connected deliverables
The execution connected the documented deliverables around one strategic direction, with each output designed for its audience, channel and practical use.
- Identity, packaging and guidelines
- Launch audiovisual material
- Stakeholder and social communication
- Technical product explainers and sales collateral
Impact created
The group and its technical offer gained a connected system spanning identity, launch audiovisuals, product explainers, social communication and sales collateral.
Why this work matters
Recons is strong evidence of industrial identity and technical product communication working together across static and moving formats.