Ceramic surfaces / B2B / Project story
Timex Ceramic
Organising search content around products, applications and supplier enquiries.
The brief
The business context.
A ceramic-products business needs to answer both design-led discovery and technical supplier research. The search brief brings product categories, applications and commercial enquiries into the same website journey.
Creative decisions
A system with room to work.
The scope connects technical search foundations, commercial page structure and useful product information. Page priorities follow buyer questions and the business’s product and supplier context.
- Search and competitor opportunity review
- Technical and commercial-page priorities
- Product, category and application content planning
- Enquiry-path and measurement review
What the work demonstrates
The connection matters.
The useful connection is between the information a buyer needs and the next commercial step. This story describes the search work and its structure; business results require a defined measurement basis.
Let’s make it useful
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