Work / Surfaces and laminates
Timex Mica
Maintain coherent architect, dealer and customer communication across a long-running industrial relationship.
Why this work travels
Clear thinking, expressed as a connected system.
A design-led surfaces brand carried through identity, catalogue, showroom and digital communication.
For global and multi-market teams, the transferable value is disciplined consistency: one strategic idea, adapted thoughtfully to each audience, channel and use.
The work, across formats.
Additional visuals from Ambest’s published project page show how the idea moved into practical communication and design.
The business context
The surfaces and laminates business needed long-term communication for architects, dealers and customers across multiple physical and digital contexts.
The strategic direction
Maintain a consistent technical and visual language across websites, catalogues, social communication, exhibitions, stores and outdoor media.
Connected deliverables
The execution connected the documented deliverables around one strategic direction, with each output designed for its audience, channel and practical use.
- Group and vertical websites
- Architect and dealer communication
- Social activity and catalogues
- Exhibitions, stores and outdoor work
Impact created
A long-running industrial relationship was expressed through coherent architect, dealer and customer communication across catalogue, showroom and digital channels.
Why this work matters
The project demonstrates brand continuity across a wide channel mix for a design-led industrial product business.